Why you should choose a vegan and cruelty free tan

Why you should choose a vegan and cruelty free tan

Bronze Era is a cruelty-free product meaning we developed it without any testing, both of the product and the individual ingredients on animals.

Bronze Era is a vegan product meaning this tan does not include any animal-derived ingredients or by-products.

The 2010’s have been marked as the decade in which veganism found its way into the mainstream. With 2019 being ‘the year of the vegan’. This means these days you won’t have to look hard to find products that are vegan and/or cruelty free. However, you might have to look harder at some of your favourite brands, many of which still test their products on animals.

These tests look for possible defects in the products as well as irritation that could result from usage. While these tests are important in the creative process, there are other effective and just as reliable, safe ways to test for these issues without the unnecessary harming of animals.

Bronze Era is proud to be an Australian based brand that is both vegan and cruelty free. It is important to us that we are a part of the ever-growing community supporting those who can’t speak for themselves. By supporting brands like us, you too are standing up for animal’s rights and pointing the beauty industry in the right direction.

In addition to being environmentally friendly, products that are vegan and cruelty free have proved to be a healthier and ultimately more soothing alternative for your skin. Products that are created from plant-derived ingredients can hold more vitamins and minerals that are far gentler on the skin than those you would find in animal-by products.

When shopping for skincare or beauty products it is important that they display both ‘vegan’ and ‘cruelty free’ because not all products that are one are both.  For example, something could be listed as vegan but still test on animals which means it is not cruelty free.

Bronze Era will have you feeling perfectly golden without any guilt or cruelty, be a part of the Bronze community today.



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